Can you walk in the dark
without stumbling?

Sure you can. But it's not easy.

You must move slowly and be extremely cautious at all times. Otherwise, you could have a major unforeseen catastrophe.

It's the same as trying to run a profitable ppc ad campaign without tracking the conversion of your keywords and traffic sources. It could work but it will be much more difficult.

In the daylight, you can easily see obstacles in your path and quickly make the necessary adjustments to avoid pitfalls.

You can compare this clear vision to an ad campaign that employs advanced tracking. It's the difference between night and day. And it can very likely be the difference between making money or not.

Google Adwords and Microsoft Adcenter makes free conversion tracking code available to you that provides keyword level conversion ratios right next to each keyword in your account.

It is quick and easy to install. Just place it in your confirmation (thank you) page and you are set. I highly recommend it. In fact, you should not spend a dime on ppc advertising without it.

By knowing the conversion rate for every keyword in each search engine we can make lightning-quick adjustments to make your advertising more efficient.

For more advanced web analytics about every visitor to your web site from all traffic sources, I encourage you to install Google Analytics (it's free) tracking code in each page on your site.

Google Analytics provides a greater level of detail, such as exactly how each visitor found you, what keyword phrase they used, where they are located in the world, what browser version they used, which pages they viewed, how much time they spent on your site, their conversion ratios and much more.

This information will help you design a more user friendly web site as well as help us in managing your ppc ad campaigns.

Call me if you need help setting up conversion tracking or Google Analytics.