5 Copywriting Tips

Writing copy for your sales letter can seem like a hugely daunting task. But if you follow a few crucial steps, you can create copy that can pull in results – almost as good as some of the copywriting gurus.

First, you want to use benefit bullets liberally – as many as you can. Make sure to separate every few bullets with a bit of text. For example…

• bullet
• bullet
• bullet

 and you can also…

• bullet
• bullet
• bullet

Using this technique will break up your text and make it easier to read, while giving the appearance of less text and inviting your prospect to read the whole thing instead of scanning.

Use powerful subheads. Make sure that anyone scanning your copy will be interested enough by your subheads that they will stop scanning, and start from the beginning. Avoid subheads like “and…” or “Guarantee” - that won't get anyone's interest.

Focus on your market, not yourself. Avoid using the words “I”, “me”, “we”, etc. because your prospect has absolutely no interest in YOU – they care only about what is in it for them.

Avoid using big words and jargon. Words like “pastiche” and “solitude” might make you sound smart, but your prospects won't care – especially if they don't know what the words mean. Stick with basic descriptives – words like “imitation” and “alone”, words that most of your prospects understand. Remember, the reading level of the average American is 7th grade at best. You might be smarter, but don't assume that everyone you are writing to is.

Finally, use a powerful headline. Make sure it grabs the reader by the throat, and pulls them into the copy. That is the ONLY job of the headline. Throw away any ideas of being creative with puns, or sounding funny, or using a headline just for shock factor. If the headline doesn't get your prospects to read farther, its useless.

Follow these 5 crucial tips, and your copy will be better for it.