Alternate Means of Info Product Creation

Does the idea of writing 80 pages on a single topic make you cringe? Do you want to spend more time marketing, and less time getting “down and dirty” with the creation of your info-products?

There is an answer – its called outsourcing, and it is exactly what you've been waiting for.

Outsourcing is simply the act of paying someone else to do a project for you. You can outsource many things – accounting, website creation, programming, and yes – writing. You can have a freelancer (someone who does outsourced products) create anything from a short article to a long ebook, and because it is all they do, the quality will be better and it will get done faster than you could do it yourself.

So, how do you go about outsourcing? First, find a writer you can trust – and hang onto them for dear life. When hiring for a project, you want to make sure they have experience, credentials, and samples for you to judge their work. Make sure their rates are reasonable – it is true in outsourcing that you get what you pay for. If you pay $5 for an article, you're going to get an article worth $5. By the same token, don't pay more for a writer than you can afford – however, if doing more than one project it is best to pay a good writer to do one project at a time and save up for the rest than to pay a poor writer to do them all at once to save a few bucks.

Remember when choosing a writer that you will be putting your name on the work. Don't just choose someone because you “like them” or because they offer quick turnaround, because decisions like that will often come back to haunt you. Instead, choose a writer based on their experience and credentials.

Give the writer a clear picture of what you want – length, style, and exact topics you want covered. That way there is no room for error, and you won't end up paying for content you don't need.

When the project is completed, sit down and read it from start to finish. Ask the writer to make any changes you feel are necessary – if they refuse, ask for a refund and never hire them again. Writers should be capable of editing their work, it should be part of their guarantee. Once you're happy, publish the product – and hang on to the writer for future projects!