April 12, 2007

Info Product Creation In 3 Minutes or Less!

You might have seen a headline like that around the internet. They promise that you can create a profit pulling info product for pennies in less time than it takes to have a shower.

Well, thats not true.

Sure, you could create an info product in 20 minutes yourself, but it wouldn't be of any quality that anyone would be happy to pay for. It would likely be less than 10 pages (title and table of contents included), and chances are it would be full of errors.

No, to create an info product takes time, skill, and yes – work.

Start by researching your topic. Have everything on hand you could possibly ever want to know about the topic you're writing about, and then some. This way you won't get into your writing “groove” and find that you need another piece of information to complete the project.

Next, create a series of subtitles. Use these to outline the topics you will be discussing in your product. Turn them into your chapter headings and table of contents.

Write 3 or 4 sentences on each topic, and expand each sentence into a short paragraph. Repeat for each chapter.

Then expand each paragraph into sections of the chapter.

Edit, rewrite what needs to be rewritten, and publish. Voila! And while it takes a lot longer than 3 minutes, you end up with a quality that you can be proud of – and one that your customers will enjoy, as well.

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