5 Tips for Lead Generation Mastery

When you're selling something online, its a numbers game. The right amount of people converting at the right rate will give you the right profits. But how do you get the right people?

Use a well designed squeeze page. Try to avoid using a template that everyone else is using, because “ad blindness” will take over and your lead generation will fall flat. Aim for something unique and professional, that captures attention, creates interest, inspires desire, and causes action (the AIDA formula).

Personalize, or “brand” the entire experience of interacting with your autoresponder. Don't let your prospects see the default “confirmation” page, it will only dimish your professional appeal. Use your own header graphic and personal style of writing to increase your branding capabilities, and create a seamless customer experience.

Use popovers everywhere you can. Include an opt-in form on every page of your website, whether it is in a popover or in the sidebar. Utilize every opportunity to capture your prospect's information.

Offer something of value for free. Create a blog to share insights and offer to email updates to subscribers. Offer a free ebook or membership. Try to avoid things like free consultations, as they are time consuming and every freebie gets “tire kickers” that you don't want to use your valuable time on.

Finally, follow through with your marketing message. Make sure you have an autoresponder sequence of at least a week setup for your new subscribers, offering them detailed and valuable information on topics of interest. Then, keep sending out broadcast updates. Try not to constantly bombard your list with offers, but instead “train them” to receive offers. If you send nothing but information, subscribers will be upset when they receive a pitch, But if you send them valuable information AND recommend products on a regular basis, your subscribers will be trained to view your sales pitch and your conversion rates will increase.

Lead generation isn't difficult or time consuming, if you follow the right steps and take the right approach. Remember, nothing is free – and your prospects won't give up their information without getting something in return.