Does the idea of writing 80 pages on a single topic make you cringe? Do you want to spend more time marketing, and less time getting “down and dirty” with the creation of your info-products?

There is an answer – its called outsourcing, and it is exactly what you've been waiting for.

Outsourcing is simply the act of paying someone else to do a project for you. You can outsource many things – accounting, website creation, programming, and yes – writing. You can have a freelancer (someone who does outsourced products) create anything from a short article to a long ebook, and because it is all they do, the quality will be better and it will get done faster than you could do it yourself.

So, how do you go about outsourcing? First, find a writer you can trust – and hang onto them for dear life. When hiring for a project, you want to make sure they have experience, credentials, and samples for you to judge their work. Make sure their rates are reasonable – it is true in outsourcing that you get what you pay for. If you pay $5 for an article, you're going to get an article worth $5. By the same token, don't pay more for a writer than you can afford – however, if doing more than one project it is best to pay a good writer to do one project at a time and save up for the rest than to pay a poor writer to do them all at once to save a few bucks.

Remember when choosing a writer that you will be putting your name on the work. Don't just choose someone because you “like them” or because they offer quick turnaround, because decisions like that will often come back to haunt you. Instead, choose a writer based on their experience and credentials.

Give the writer a clear picture of what you want – length, style, and exact topics you want covered. That way there is no room for error, and you won't end up paying for content you don't need.

When the project is completed, sit down and read it from start to finish. Ask the writer to make any changes you feel are necessary – if they refuse, ask for a refund and never hire them again. Writers should be capable of editing their work, it should be part of their guarantee. Once you're happy, publish the product – and hang on to the writer for future projects!

Split testing has gone the way of the dinosaurs – in its place is a new solution that can evolve faster, provide better results and keep you ahead of your competition every time – its called Multi-variate testing, and it is your new best friend.

Among the multi-variate (or taguchi) testing tools available, some are hosted (installed on the provider's website) and some are scripts (installed on your website). Hosted solutions are the perennial favorite among marketers, because if something goes wrong with the script, you don't have to fix it – a major plus.

Multi-variate testing is quite simple. You create (or choose) an offer on your site, load a few (or a few hundred) variables into your multi-variate testing tool, and drive some traffic. The testing tool will automatically show you the best combination that brings in the most sales/opt-ins/clicks, and you go on your merry way testing and tracking even more variables.

The benefits to multi-variate testing are enormous – instant results, no guess work involved. To do this with split testing, you would literally have to create a different split testing campaign for each variable you want to test – and even then, you could never get the results that multi-variate testing could provide (unless you had millions of visitors you felt comfortable testing on).

Multi-variate testing can show you in weeks what split testing would have taken years to find. And, perhaps even more valuable, it takes fewer visitors to find it out! So you don't “waste” traffic trying to find the best converting page – you find it fast, and show it to the most people possible.

Split testing is dead. Multi-variate testing is the wave of the future!

Optimization is absolutely essential to any web business, because it means that every visitor to your site has the OPTIMAL chance of taking the action you desire – a simple click, an opt-in, or a sale. But there are different ways to optimize your site – experimentation, targeting, predictive, and social. Lets explore those in more detail.

Experimentation is essentially testing, tracking and changing your site. Experimenting with the different ways that you can attract visitors to respond with the desired reaction. It is by far one of the most widely recognized methods of optimization.

There is also targeting. This can be very simple, or very complex. An example of targeting could be displaying different pages for different search results – such as displaying a page about clouds to people who search about clouds, and a page about rain to people who search about rain. Targeting can also be done with complex algorithms that predict what the user will want to see – but it is all based on obvious and known data.

Predictive optimization is very complex, and often involves complicated mathematical equations to properly implement. It uses known data combined with artificial intelligence or complex calculations to determine what the most likely visitor scenario is, and therefore the content to display to that visitor. The best known example of predictive optimization is Google Search.

Social optimization essentially allows the users to drive the content of the site. In its most basic form, a user clicks on the thing they are most interested in and the content changes (often seen in “interactive sales letters”.)

Using one or all of these 4 methods, you can dramatically increase your profits by being able to predict exactly what your prospects and visitors will need to see to be converted.