You might have seen a headline like that around the internet. They promise that you can create a profit pulling info product for pennies in less time than it takes to have a shower.

Well, thats not true.

Sure, you could create an info product in 20 minutes yourself, but it wouldn't be of any quality that anyone would be happy to pay for. It would likely be less than 10 pages (title and table of contents included), and chances are it would be full of errors.

No, to create an info product takes time, skill, and yes – work.

Start by researching your topic. Have everything on hand you could possibly ever want to know about the topic you're writing about, and then some. This way you won't get into your writing “groove” and find that you need another piece of information to complete the project.

Next, create a series of subtitles. Use these to outline the topics you will be discussing in your product. Turn them into your chapter headings and table of contents.

Write 3 or 4 sentences on each topic, and expand each sentence into a short paragraph. Repeat for each chapter.

Then expand each paragraph into sections of the chapter.

Edit, rewrite what needs to be rewritten, and publish. Voila! And while it takes a lot longer than 3 minutes, you end up with a quality that you can be proud of – and one that your customers will enjoy, as well.

According to many sites on the internet, there are two steps to split testing…

• Create an offer
• Create a second version of this offer.

And thats it! Yeah, right. To do REAL split testing, there are a few more steps involved.

• Create an offer
• Create variations of this offer
• Install split testing software
• Integrate two or more versions of your offer with split testing software
• Drive traffic to split testing site
• Make judgments based on split testing findings
• Test those judgments

Lets go over those steps in more detail, so you can fully understand what you need to do to split test.

Creating an offer is an obvious step. Most likely you will just be choosing an offer that you already have on your site.

The next step is to create variations of this offer. The most common variations are in images, headlines, and bullet points – although you could go farther, and completely rewrite the sales letter/squeeze page.

You need GOOD split testing software. Nevermind what free resources are available, pay for this – the ROI will be tremendous. Get something that can show you results quickly, allow you to change things on the fly, and track users so they don't see two different pages if they refresh.

Integrate your new split testing software with your site. Often this will mean saving the two sites with different names, and then putting some code on your index page.

Drive traffic to your split testing site! Don't forget this one, because without any conversions to track, split testing is completely useless.

Make judgments based on those findings. Which page converted better? Put that site up. Take down the one that converted less visitors.

Then, create a new variation and test again.

Split testing is one of the crucial elements to success in online business – don't leave it out, or you're leaving money on the table.

To optimize your landing pages for maximum effectiveness, you essentially have to do three things…

• Capture attention
• Create interest
• Inspire desire
• Encourage action.

But to do this properly, you have to target your landing pages for each group of visitors to your site. Visitors from Google's organic search listings may be looking for something different from those that come from Adwords listings, and vice versa. Referrals from JV partners will similarly be looking for a different experience than those who come directly to your site. Everyone deserves individual attention, and that is possible with automation.

The first step is to identify the different groups of visitors your site has. Visitors that come from search engine listings, visitors from PPC, from affiliate programs, and so on. Identify any group of visitors that may behave differently from the others.

Then you need to identify which elements of your landing page matter to which groups so that you can optimize properly. There is no sense in writing a completely new page for each group if they all appreciate similar things, so changing just a few minor details for each group will normally accomplish what you want here.

Use multi-variate testing to find the best combinations of variables for each group. You can, for example, find out which headline works best for visitors from Google. With a complex multi-variate testing system,you can even determine your best converting source of traffic AND the best variables to convert them with, completely eliminating all guesswork from your landing page campaigns.

The best thing to remember is this – TEST, TEST, TEST! Test what each traffic source wants, test how well each traffic source converts, and find the best combination of variables to bring you the results you want.