Split Testing is Dead

Split testing has gone the way of the dinosaurs – in its place is a new solution that can evolve faster, provide better results and keep you ahead of your competition every time – its called Multi-variate testing, and it is your new best friend.

Among the multi-variate (or taguchi) testing tools available, some are hosted (installed on the provider's website) and some are scripts (installed on your website). Hosted solutions are the perennial favorite among marketers, because if something goes wrong with the script, you don't have to fix it – a major plus.

Multi-variate testing is quite simple. You create (or choose) an offer on your site, load a few (or a few hundred) variables into your multi-variate testing tool, and drive some traffic. The testing tool will automatically show you the best combination that brings in the most sales/opt-ins/clicks, and you go on your merry way testing and tracking even more variables.

The benefits to multi-variate testing are enormous – instant results, no guess work involved. To do this with split testing, you would literally have to create a different split testing campaign for each variable you want to test – and even then, you could never get the results that multi-variate testing could provide (unless you had millions of visitors you felt comfortable testing on).

Multi-variate testing can show you in weeks what split testing would have taken years to find. And, perhaps even more valuable, it takes fewer visitors to find it out! So you don't “waste” traffic trying to find the best converting page – you find it fast, and show it to the most people possible.

Split testing is dead. Multi-variate testing is the wave of the future!