The REAL Way to Split Test

According to many sites on the internet, there are two steps to split testing…

• Create an offer
• Create a second version of this offer.

And thats it! Yeah, right. To do REAL split testing, there are a few more steps involved.

• Create an offer
• Create variations of this offer
• Install split testing software
• Integrate two or more versions of your offer with split testing software
• Drive traffic to split testing site
• Make judgments based on split testing findings
• Test those judgments

Lets go over those steps in more detail, so you can fully understand what you need to do to split test.

Creating an offer is an obvious step. Most likely you will just be choosing an offer that you already have on your site.

The next step is to create variations of this offer. The most common variations are in images, headlines, and bullet points – although you could go farther, and completely rewrite the sales letter/squeeze page.

You need GOOD split testing software. Nevermind what free resources are available, pay for this – the ROI will be tremendous. Get something that can show you results quickly, allow you to change things on the fly, and track users so they don't see two different pages if they refresh.

Integrate your new split testing software with your site. Often this will mean saving the two sites with different names, and then putting some code on your index page.

Drive traffic to your split testing site! Don't forget this one, because without any conversions to track, split testing is completely useless.

Make judgments based on those findings. Which page converted better? Put that site up. Take down the one that converted less visitors.

Then, create a new variation and test again.

Split testing is one of the crucial elements to success in online business – don't leave it out, or you're leaving money on the table.